Transforming SME Banking with Precision Google Ads Management
Australian Bank, an Australian SME business bank, aimed to become the most trusted lender for small and medium-sized enterprises. Despite being a vital part of the economy, many SMEs faced challenges in accessing necessary funding and receiving adequate service.
When we began managing Australian Bank’s Google Ads account in April 2022, we identified several key challenges:
The cost per acquisition for primary conversions was excessively high.
Many conversions were incorrectly labelled as primary, skewing data and strategy.
Lack of negative keywords led to irrelevant and costly clicks.
Over-reliance on broad match keywords attracted many non-relevant searches.
Ads were shown outside of the targeted geographic areas, wasting budget.
Ads lacked specificity and were not optimised for maximum engagement.
To address these challenges and drive tangible results for Australian Bank, we implemented a comprehensive Google Ads strategy focused on optimization, efficiency, and performance.
The results? Nothing short of remarkable.
In the most recent quarter (May, June, and July 2024), we spent A$233,063.11. This investment yielded 3,276.39 Successful TDs at a CPA of just $71.14.
Doubled the number of Successful TDs compared to the previous period.
Reduced CPA from $281 to $71.14, representing a 75% decrease.
Optimised keyword match types, negative keywords, and location targeting to drive higher ROI.
Enhanced ad copy and landing page alignment to boost conversions.
By implementing a data-driven Google Ads strategy, we helped Australian Bank achieve remarkable growth in Successful TDs while significantly reducing the cost per acquisition. This case study demonstrates our ability to deliver exceptional results for clients in the financial services industry.
