Driving High-Quality Leads for an Australian Clinical Psychologist at $15 CPA
Driving High-Quality Leads for at $15 CPA
Industry: Healthcare (Clinical Psychology)
Services: Online Consultancy
Goal: Generate quality leads at a cost per acquisition (CPA) of $15 AUD or lower.
The healthcare industry, especially mental health services, is often competitive, making it challenging to stand out in search results.
Attracting individuals seeking online clinical psychology services requires understanding their unique needs and preferences.
Establishing trust and credibility in the online space is crucial for a healthcare provider.
To address these challenges and achieve the client’s goal, we implemented a comprehensive Google Ads strategy that included:
Identified relevant keywords and long-tail phrases that potential clients were searching for.
Used Google Ads' targeting options to reach individuals most likely to be interested in online clinical psychology services.
Developed persuasive ad copy that highlighted the unique benefits of online therapy and addressed common concerns.
Created visually appealing ad creatives that resonated with the target audience.
Ensured that the landing pages were optimized for conversions, with clear calls to action and relevant content.
Implemented effective bidding strategies, such as target CPA, to maximize conversions while staying within the client's budget.
Regularly tested different ad variations and landing page elements to identify the most effective combinations.
Our Google Ads efforts resulted in:
Consistently achieved a $15 CPA or lower, exceeding the client's goal.
Significantly increased the number of leads generated through Google Ads.
Generated high-quality leads that were more likely to convert into paying clients.
Increased the client's online visibility and reputation as a trusted provider of online clinical psychology services.
By implementing a well-crafted Google Ads strategy that focused on keyword research, ad creative development, landing page optimization, and continuous optimization, we were able to successfully drive high-quality leads for the Australian clinical psychologist at a $15 CPA. This case study demonstrates the power of Google Ads in helping healthcare professionals reach their target audience and achieve their business objectives.
