We are a specialised dental marketing agency with a proven track record of driving growth for dental clinics since February 2018. Our expertise lies in crafting and executing effective Google Ads campaigns tailored to the unique needs of the dental industry.
We understand that the ultimate goal for dental clinics is to acquire new patients and generate high-quality leads. Our strategy revolves around optimising Google Ads campaigns to deliver maximum ROI in terms of patient acquisition.
While traditional Google Ads metrics like Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Conversion Rate are essential, we prioritise metrics that directly impact patient acquisition:
The number of new patients generated through Google Ads campaigns.
The quality of calls generated, measured through call duration, lead qualification, and conversion rates.
The revenue generated for every dollar spent on Google Ads.
Since our inception in 2018, we have managed over $5 million in Google Ads spend for our dental clients. Our campaigns have consistently delivered impressive results, as demonstrated by the following performance metrics:
As shown in the table, our campaigns have generated a substantial number of clicks, conversions, and new patients. While the CPA and conversion rate vary based on the specific dental services targeted, our focus on patient acquisition has resulted in a strong overall performance.
Dental Practice in Sterling, VA approached us in July 2019 with an unfocused Google Ads strategy primarily centred around Emergency Services, Root Canal, and Tooth Extraction. Despite utilising Display and Search campaigns, the clinic was facing several challenges:
A significant portion of clicks originated from out of location-based searches, indicating a need for refined targeting.
Display ads were not generating desired results for emergency services, as potential patients in urgent need are more likely to search for immediate solutions.
Without a clear understanding of call quality and conversion rates, optimization efforts were hindered.
To address these challenges, we implemented a comprehensive strategy focused on improving campaign structure, targeting, and measurement:
We created specialised landing pages for each service using Unbounce to enhance user experience and improve conversion rates.
We refined geo-fencing parameters to target potential patients within the clinic's service area more accurately.
By analysing device performance, we allocated budget to high-performing devices to maximise ROI.
We integrated CTM to track call quality and optimise campaigns based on lead conversion potential.
Our efforts have yielded significant improvements for Dental Practice in Sterling, VA :
We created specialised landing pages for each service using Unbounce to enhance user experience and improve conversion rates.
Impressed by the results, Dental Practice in Sterling, VA has increased its advertising budget by 300% to expand our campaign reach.
Recent performance data (February 2 to August 1, 2024) demonstrates a Click-Through Rate (CTR) of 0.75%, a Conversion Rate of 3.37%, and a Cost Per Acquisition (CPA) of $115.72.
While the competitive landscape with high Cost Per Click (CPC) rates of $35 for location-based targeting remains a challenge, we are actively testing Performance Max campaigns to explore new opportunities for growth.
A 42% increase in new patient appointments booked through Google Ads.
A 35% increase in conversion rate from website visitors to appointments.
A 25% reduction in CPA for new patient acquisition.
A 60% increase in ROI for the Google Ads campaign.
By aligning our strategy with the specific needs of Dental Practice in Sterling, VA, we have successfully driven patient acquisition and increased their online visibility. We continue to monitor campaign performance and make data-driven adjustments to sustain long-term growth.
Dental Practice in D.C. approached us in April 2019 with an unfocused Google Ads strategy centered around Emergency Services, Tooth Implants, General Dentistry, and Cosmetic Dentistry. Despite utilizing Display and Search campaigns, the clinic faced several challenges:
Inaccurate conversion tracking led to an inflated CPA of over $1100.
A significant portion of clicks originated from outside the target service area.
Display ads for emergency services were not yielding desired results.
Without comprehensive call quality and conversion data, optimization was hindered.
To address these challenges, we implemented a comprehensive strategy focused on improving campaign structure, targeting, and measurement:
We implemented precise conversion tracking and optimized bidding strategies to reduce CPA.
Specialized landing pages for each service were created using Unbounce to enhance user experience and conversion rates.
Refined geo-fencing parameters targeted potential patients within the clinic's service area.
Budget allocation was optimized based on device performance to maximize ROI.
CTM was integrated to track call quality and optimize campaigns accordingly.
A 52% increase in new patient appointments booked through Google Ads.
A 45% increase in conversion rate from website visitors to appointments.
A dramatic 90% reduction in CPA for new patient acquisition to $108.39.
A 300% increase in ROI for the Google Ads campaign.
Precise tracking is crucial for effective bidding and performance measurement.
Tailored landing pages significantly improve user experience and lead to more appointments.
Accurate targeting maximizes ad spend efficiency and reduces wasted clicks.
Allocating budget based on device performance optimizes ROI.
CTM data provides valuable information for refining ad messaging and targeting.
By implementing these strategies, we helped Dental Practice in D.C. achieve significant growth and overcome their initial challenges. The clinic’s increased budget allocation and continued partnership demonstrate the success of our collaboration.
Dental Practice in Lake Mary, Florida approached us in July 2019 with an unfocused Google Ads strategy centered around Dental Implants and Dentures. Despite utilizing Search campaigns, the clinic faced several challenges:
Inaccurate conversion tracking led to an inflated CPA of over $428.81.
A significant portion of clicks originated from outside the target service area.
The campaign lacked structure, and incorrect match types were used.
Without comprehensive call quality and conversion data, optimization was hindered.
To address these challenges, we implemented a strategic approach focused on improving campaign structure, targeting, and measurement:
We implemented precise conversion tracking and optimised bidding strategies to reduce CPA.
Specialised landing pages for each service were created using Unbounce to enhance user experience and conversion rates.
Refined geo-fencing parameters targeted potential patients within the clinic's service area.
Budget allocation was optimised based on device performance to maximise ROI.
CTM was integrated to track call quality and optimise campaigns accordingly.
While these initial results demonstrate a significant improvement in CPA from over $428 to $79.22, further analysis and optimization are necessary to achieve optimal performance.
A 45% increase in new patient appointments booked through Google Ads.
A 30% increase in conversion rate from website visitors to appointments.
A dramatic 82% reduction in CPA for new patient acquisition.
A 200% increase in ROI for the Google Ads campaign.
Accurate tracking is foundational for effective campaign management.
Tailored landing pages significantly improve conversion rates.
Accurate targeting maximises ad spend efficiency.
Understanding device preferences optimises ROI.
CTM data is crucial for refining ad messaging and targeting.
By implementing these strategies, we have laid a strong foundation for Dental Practice in Lake Mary, Florida Google Ads campaign. Continued optimization and testing will be essential to drive long-term growth and success.
Dental Practice in Suburbs of Greensboro, NC approached us in February 2022 with an unfocused Google Ads strategy centred around General and Emergency Dental Services. As a new practice, they required a comprehensive digital marketing foundation from scratch. This included building new landing pages, setting up Call Tracking Metrics (CTM), Google Tag Manager, Google Analytics, and implementing accurate conversion tracking.
To address these challenges, we implemented a strategic approach focused on building a solid campaign structure, effective targeting, and robust measurement:
We established accurate conversion tracking, Google Tag Manager, and Google Analytics to measure campaign performance effectively.
Specialised landing pages were created using Unbounce for each service to enhance user experience and improve conversion rates.
We implemented geo-fencing within a 5-mile radius of the clinic to focus on potential patients in the immediate area.
Separate campaigns were created for different devices to optimise performance based on user behaviour.
CTM was integrated to track call quality, duration, and conversions, providing valuable insights for optimization.
These impressive results demonstrate the success of our strategy in building a strong foundation for Dental Practice in Suburbs of Greensboro, NC.
A 75% increase in new patient appointments booked through Google Ads compared to traditional marketing channels.
A 30% increase in conversion rate from website visitors to appointments compared to industry benchmarks.
A 25% lower CPA than the average for dental clinics in the area.
A 150% increase in ROI compared to the initial marketing budget.
Accurate data is crucial for effective campaign management and optimization.
High-quality landing pages significantly impact conversion rates.
Focusing on a specific geographic area can improve ad efficiency.
Tailoring campaigns to different devices enhances performance.
CTM provides valuable data for optimising ad messaging and bidding strategies.
By building a strong foundation from the ground up, we have helped Dental Practice in Suburbs of Greensboro, NC achieve significant growth and success. Continued optimization and testing will be essential to maintain and enhance these results.
