Revolutionising Results for Plumbing Services with Strategic Google Ads Management
Plumbing Service Project is a family-owned business offering comprehensive residential and commercial plumbing services. With a focus on honesty, integrity, and craftsmanship, they provide both routine maintenance and emergency repairs. Their team of skilled professionals handles a wide range of plumbing needs, from minor fixes to major excavations, all while prioritising customer trust and community health.
When we took over Plumbing Service Project’s Company Google Ads account on December 1, 2023, we identified several critical issues:
All types of keywords were grouped in single campaigns, leading to poor ad relevance.
Targeting: Multiple locations were targeted in a single campaign, reducing geographic precision.
Performance Max campaigns were set up with incorrect primary conversion goals (Click to call), consuming a significant portion of the budget.
By refining audience targeting and conversion tracking, we achieved higher conversion rates, resulting in greater revenue generation.
Due to the flawed campaign structure, ads were not aligned with keywords.
Smart campaigns, crucial for high-CPC businesses like emergency plumbing, were not implemented.
To address these challenges and drive substantial improvements for Plumbing Service Project, we implemented a comprehensive Google Ads strategy focused on structure, relevance, and performance.
(December 2023 to July 2024, compared to the same period in the previous year)
The attached Google Analytics screenshot provides a snapshot of the campaign’s performance. Key highlights include:
The cost per acquisition (CPA) for primary goals decreased by over 77%, from $218.39 to $49.21.
Phone calls surged by more than 15% compared to the previous year.
ROI witnessed a remarkable 60% increase.
Relevant traffic to campaigns soared by 227% while simultaneously reducing spend by 44%.
Phone impressions skyrocketed by 243% compared to the previous period.
The significant improvements across all key metrics underscore the success of the digital advertising strategy. The dramatic reduction in CPA and the corresponding increase in call volume have directly impacted the bottom line, driving revenue growth and enhancing overall business efficiency. The focus on improving traffic quality and phone visibility has been instrumental in generating high-quality leads and increasing brand awareness.
By implementing a data-driven and structured Google Ads strategy, we helped Plumbing Service Project achieve remarkable growth in relevant traffic and conversions while significantly reducing the cost per acquisition. This case study demonstrates our ability to deliver exceptional results for clients in the competitive emergency services industry.
