Establishing a Robust Digital Presence for Australia’s Leading Weight Management Specialist
The Weight Loss Management Clinic is Australia’s largest and most experienced specialist practice for weight loss and weight management. They offer a multidisciplinary and holistic approach through a dedicated team of surgeons, gastroenterologists, bariatric physicians, nurses, dietitians, psychologists, and exercise physiologists.
When we began managing Weight Loss Management Clinic’s Google Ads account on December 16, 2021, we faced a unique set of challenges:
There was no historical data to build upon, requiring a fresh strategy.
No conversion tracking was in place to measure campaign effectiveness.
Google Analytics was not set up, limiting data-driven decision making.
The current website and landing pages needed improvement for better conversion rates.
Understanding the market position relative to competitors was crucial.
To address these challenges and establish a strong digital presence for Weight Loss Management Clinic, we implemented a comprehensive Google Ads strategy focused on building a solid foundation and driving performance.
Over the course of 2.5 years, our strategy delivered exceptional results:
(May 2024 – July 2024)
In the most recent quarter, we achieved even stronger results:
Maintained a CPA well below the client's target of A$40 throughout the campaign.
Delivered strong results over an extended period, from account setup to recent months.
Recent results show further optimization, with CPA dropping to A$23.33.
By implementing a data-driven Google Ads strategy from the ground up, we helped Weight Loss Management Clinic establish a strong digital presence and achieve remarkable results in lead generation. This case study demonstrates our ability to deliver exceptional performance for clients in the healthcare and wellness industry, even when starting with a fresh account.
